Most organisations can explain WHAT they do, some can explain HOW they are different or better than their peers, but very few can clearly articulate WHY. The whole concept of WHY is grounded in the tenets of the biology of human decision making. How the Golden Circle works maps perfectly with how the brain works. At Strategic we know that effective digital marketing begins with WHY, that’s why we’ve developed the Digital IQ® framework to find your WHY, then create messages that resonates in the golden circle. We turn early adopters into mass market acceptance and find loyal customers who love your business.